Friday, January 07, 2005

Dan the Man's search review and predictions 04 - 05 : Consumer Search

Looking Back, Looking Ahead: Developments With Consumer Search

Dan Sullivan reckons that: "2005 will be a year that we begin thinking widely about 'consumer search,' rather than web search." This encompasses multi-media and multi platform

He sees this area as so important that he has "created a Search Convergence category for our SEW members to help track this type of movement. There are only two major items at the moment: Search Meets TV & Yahoo!, SBC, and Others Partner to Create Home Entertainment Box. But watch how it will grow. (Postscript: Literally minutes after I wrote this, we got another announcement: Convergence: Yahoo! and Microsoft Announce Relationship)

Our Search Types category is more reflective of the changes. It has well over one hundred entries just from September 2004 onward, in subcategories ranging from Books & Print to Multimedia to Travel"


On the YAhoo/ MSN announcment he highlights this in particular "The Yahoo! Digital Home Developer Program will allow consumer electronics companies and other software integrators to make Yahoo! content and services accessible to their Internet-enabled stereos, televisions and other home electronic devices."

Y! Developer Program Micro Site: "Yahoo! Digital Home"
Yahoo! Press Release

Google
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