Be prepared for Google, Yahoo!, Microsoft, and others to rewrite the rules of search: MediaPost Advertising & Media Directory
MediaPost Advertising & Media Directory: "In the meantime, marketers should be prepared for Google, Yahoo!, Microsoft, and others to rewrite the rules of search (again). Even though people may be able to soon search for any kind of content (Web sites, e-mail, files, multimedia, etc) anywhere and any way they choose, it doesn't mean all searches are equal....What happens when he uses it though? He's a gastroenterologist, and I've helped him prepare a few PowerPoints on the subject (I assisted with the technology; he did the content on his own). When he's searching for "colonoscopy presentation," all he wants is to find the file that never seems to be where he remembers saving it.
He has no interest in the 17,000 natural search results, and he surely won't pay attention to the search ads on the right, mostly hawking presentation improvement services. (As an aside, one of the sponsored links that came up for the search was entitled - and I swear this is real - "Sexy Colonoscopy Singles".)
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posted by Jen @ 12:00 PM
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