Search Engine News :: Optimise Web Sites for Organic Search: Yahoo To Keep Site Match

Thursday, August 12, 2004

Yahoo To Keep Site Match

Yahoo To Keep Site Match: "In spite of the fact that the majority of the search engines on the Internet have ceased paid inclusion, Ken indicated that Yahoo has no intention of discontinuing Site Match. He feels that Site Match continues to be valuable because it 'makes for a better search.' This thinking stems from the fact that Site Match gives webmasters more control getting their information indexed. This, in turn, gives users a more comprehensive search experience.

Ken emphasizes this by saying, 'We feel (Site Match) really improves the quality of the (search) experience. And it's also a great vehicle for content providers to take more control (of the indexing process). It is definitely something that continues to be an important part of our product.'

So there you have Yahoo's stance on paid inclusion and Site Match. By offering this service, they feel it improves all aspects of the search experience, from the submission process to the end user aspect. Although, considering the fact that most major search engines have discontinued these types of services, one wonders if Yahoo will eventually bow to the market trend."

Prices for the Site Match service start at $49 for your first URL submission, and $29 for the next 9 that you may submit.

While Overture's service does offer "guaranteed" listings within Yahoo, AllTheWeb, and AltaVista, according to Jill Whalen, when signing up for Site Match, "you get to also pay for every click to your site from any of Yahoo's properties. This PPC fee will be either 15 cents or 30 cents each, depending on the category your site falls into. I believe any business-to-business site falls into the $.30 price, and I'm sure there are many other types that also fall into this category."

Not only do members have to pay per clicks once they are apart of Site Match's service, subscribers are not guaranteed a top listing, they are only indexed with Yahoo and Inktomi. Gaining the first position will be up to you and your SEO ability.