WebProWorld :: The Future of Link Exchanging
WebProWorld :: The Future of Link Exchanging: "So, what is the future of link exchanging?The answer seems to be in practices that not only gain a link into a web site, but will also add useful content to any site. The idea of article or content exchanging is not a new idea, but it is rarely practiced. Basically two web site owners will write an article for each other, with a link to their website in the article. An entire page is devoted to each article. Not only does this provide very relevant content to the page of the outgoing link, but the entire weight of the pages rank is transfered through one link to the other site. So instead of transferring 1/50th or 1/100th of the weight of a pages rank, you transfer 100% of the pages rank. And for those people who are caught up in the google PR race, 1/100th of a PR6 page is probably worth less than a single link on a PR3 page especially if the link is from a relevant topic.
This rank obviously takes into account any internal linking, but there is internal linking either way, so that factor is negligible when differentiating between the two.
Trading articles and content is definitely much harder than trading links because some actual work is needed to create quality relevant content but the effects are much more positive.
How many link pages do you see on dell.com, or msn.com?
None.
This is because links pages are a very tacky unattractive method to boost rank. But a well written page devoted to a related relevant topic, linking to a high quality web site, adds to the overall content and appearance of the site, and boosts the exchange partner's site in the process.
I think it is just a matter of time before recip link pages and web site directories are devalued completely, and many people are going to be left with poor rankings wondering what happened. "
posted by Jen @ 9:58 AM
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