And that's not all. Unlike previous pay for inclusion programs, Yahoo!/Overture will ask you to pay for each click through. Every time someone clicks on one of your listings, you will have to pay Overture 15 or 30 cents depending on the category your site belongs to.
Now, pay-per-click is normally something we associate with regular sponsored text ads. Yahoo! is therefore taking a huge risk, as the credibility of its search results may be compromised. Discussions in online forums clearly show that Yahoo! has a problem regarding the legitimacy of these listings.
Google has never launched a paid inclusion scheme, mainly because the company feels that such a program may lead searchers to doubt the fairness of the search algorithm. "
posted by Jen @ 8:34 AM
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