Yahoo Announces Content Acquisition Program: "With its acquisitions of Inktomi and Overture, Yahoo inherited six different pay for inclusion programs (from Inktomi, AltaVista and AlltheWeb). Over the past year, the company has continued to run all six programs. For search marketers, this posed a problem, because all of the programs had separate terms, pricing and distribution. From a practical standpoint, it was necessary to participate in several of the programs to assure the broadest reach.
The new program consolidates all six programs into a single, unified program. By participating in the new program, search marketers continue to get the broad distribution offered by the previous programs, with one new, very important addition -- inclusion in the new Yahoo index itself.
This is a major benefit -- last month, Yahoo handled about 30% of all U.S. search traffic, according to Nielsen//NetRatings"
posted by Jen @ 11:19 AM
<< Home