I-Search: The Resource for Search Engine Marketers: "I-Search Discussion List"
Try it with Javascript disabled. That's what I use NS 4.7 for, without JS or CSS enabled. You can see the code using IE by typing view-source:http://www.example.com in the address bar.
It depends if the redirect is done at the server side, or at the client side (browser) using Javascript. You can have a look at what is
happening behind the scenes by using the HTTP viewer at http://www.seotoolkit.co.uk/http_viewer.asp to look at the URL.
If the site is doing a server-side redirect, the tool will show you a "302 Temporarily Moved" or "301 Permanently Moved" code, followed by the
target page HTML. If the target page HTML is not particularly optimised for your term, it is possible that they are using some sort of
cloaking. But remember, off-page factors such as the community they are linked from, and the link text being used to link to the site, are becoming
increasingly important in rating the relevance of a page. Try an "allinanchor:search term" search at Google - if your competitor is ranking
highly for this as well, they probably have good inbound link text.
If the site is using client-side redirection using Javascript, the tool will show you the HTML of the source page. You should be able to see if
they're doing anything naughty here, like keyword stuffing.
posted by Jen @ 1:41 PM
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