Monday, March 01, 2004

Future
Jim Lanzone, Ask Jeeves' VP of Products, Discusses the Future of Search: "Teoma technology is predicated on social networking theory, as originally pursued by the Clever team at IBM in the mid-90's. Teoma was the first (and is still the only) search technology that can identify the Web graph's expert hubs and authorities in real time."

Clever

The Clever Project: "Traditional automated methods for locating information are easily overwhelmed by low-quality and unrelated content. Thus, the second generation of search engines will have to have effective methods for focusing on the most authoritative among these documents. The rich structure implicit in the hyperlinks among Web documents offers a simple, and effective, means to deal with many of these problems. The CLEVER search engine incorporates several algorithms that make use of hyperlink structure for discovering high-quality information on the Web. "

Smart Search

... is more of an ideology here than a brand name. It means giving the user smarter results in a more intuitive way, and what that means differs depending on what kind of search you're doing.

GPS local search

Search is the #1 activity on the Web, and there's no reason why the utility of search or the Internet should be restricted to your PC or Mac. I believe a device will come along and have the same impact on search as the iPod did for music. Cell phones will probably adapt more to this device, ultimately, than the other way around, due to usability issues, and the user's desire to carry only one device. Standing on a street corner and using this device, you will search for a local restaurant, or a cab company, through the Internet. Instead of going to the cab company's website, you will click a link and initiate a phone call. The search engine will be compensated for the call (this is the traditional Yellow Pages model of "metered calling") rather than the click.

Semantics (Understanding...)

We'd like to one day be able to understand a user's query perfectly, regardless of how they phrase it. Understanding the query perfectly would do much more to impact the quality of results for the everyday user (whether novice or expert) than perfecting the results themselves

Google
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