local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches being performed by online buyers, more than double the amount previously estimated by analysts.
Survey highlights include:
Sixty-four percent of respondents said that search engines were the "main way" they find things on the Internet.
Commercial search results were rated as "good" or "excellent" by 80% of respondents.
Forty-four percent of survey respondents are performing more local commercial searches than one year ago.
All of the respondents to the online survey had made at least one online purchase in the past year. Respondents were mostly U.S. residents (93%) and generally equally distributed across all regions of the country; 59% were female and 41% were male. The total number of survey respondents was 5,582.
posted by Jen @ 11:07 AM
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