More Answers to Members Question from Yahoo!:
""the ( site match) program may not be valuable to everyone. We understand this – not everyone wants or needs the value-added service that Site Match offers. And that’s OK, because it’s likely that we already have your web pages in the regular crawl, and if we don’t yet, then we are working on getting them in over time. Discovering and indexing all of the content on the internet for free is a cornerstone of our mission to provide the highest quality search experience on the internet."
Site Match has a much lower up-front cost (less than 1/3) than the 3 programs it replaces: Inktomi Search Submit, AltaVista Express Inclusion, and FAST PartnerSite PFI. Site Match replaces three programs: Inktomi Search Submit, AltaVista Express Inclusion, and FAST PartnerSite PFI. All of these “legacy” programs were managed by our SEM partners. As such, aside from our press release and information on the Yahoo! and Overture sites, we had to rely on partners to communicate about the new program.
Site Match is a PPC campaign, yet it is a fixed price, and control comes in the form of:
1. which page(s) you choose to submit
2. how your submitted pages are optimized to show up for relevant terms
3. how you opt to target your pages from a geo-targeting standpoint.
4. your ability to evaluate campaign metrics
5. your ability to set spend limits and/or opt-out of sitematch
Why should I spend money on Site Match
~Extensive on serp ad serving and ad distribution
~Frequent content refresh and guaranteed inclusion.
~To ensure deep pages are crawled and indexed.
~New and improved metrics - data concerning organic search performance.
~Because of speed to inclusion
~Because you are not indexed through the free crawl
~Because there is a return on investment associated with your sitematch pages being served in Y! serps and accross Y's distribution network.
"
posted by Jen @ 8:52 AM
<< Home