Did Yahoo!'s Rising Storm Finalize a Shift in AskJeeves Colors?:
"testing revealed that the differences between a page submitted via a trusted feed (xml feeds via Index Express customers) and a page indexed by the Ask spider were so significant that attributing proper relevance was very difficult. As a result, users, advertisers and Ask technicians alike were finding Index Express submitted pages ranking in odd places; sometimes ranking inordinately high or low. The second reason focuses on what is likely the shareholder's bottom line; the model was 'not a very good monetization vehicle.' ..
..paid inclusion models will undeniably be under the FTC and SEO microscope for the next few months, what with Yahoo!'s 6 web properties adapting to it with gusto.
Note: It is important that our readers understand that the paid submission process at Ask Jeeves is still active and recommended by the staff at StepForth. According to Jim Lanzone, the sites that are submitted via Site Submit will be indexed within one week and then repeatedly 2 times per week. Considering that sites which do not pay to submit may not be found or may only be indexed sporadically, this appears to be a very worthwhile service...
Ask has only 2 billion pages, whereas Google claims a 6 billion count and Yahoo! over 4.5 billion.
Ask's goal is to minimize the successful search experience to one click.
Concludes: hit 'wall of vague'; to quote Jim Lanzone, AskJeeves plans to "move into the different areas of search and apply our search engines to new areas of the web and make improvements to the methodologies that determine the relevance of the web."
posted by Jen @ 8:42 AM
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