A new home page and a new business plan greeted visitors to Lycos.com Wednesday morning.
A new layout emphasizes Lycos' branded subscription services including Gamesville, Matchmaker, Angelfire and Tripod. They are each prominently promoted in a banner at the top of the page.
The U.S. division of Spain's Terra Networks (TRLY) is shifting its Web focus from being a portal for general interests to becoming a focal point for paid services including job searches, finding dates and online games.
The company described itself as "the first Internet network specifically constructed to enable people to create and recreate relationships with the people who most enrich their lives," in a statement when it announced plans to restructure. "The Lycos.com homepage will become a hub for personal connections, giving users a single starting place to manage their Internet experience as a way to connect with others," the company said.
As part of the shift, Lycos is also outsourcing its advertising sales to 24/7 Real Media (TFSM). The interactive marketing firm will sell display advertising for the company's network of sites.
posted by Jen @ 7:11 AM
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