Tuesday, February 24, 2004

Sell the Information-Gatherers: "First and foremost, search isn't confined to search engine keyword search. It entails searching and browsing. (Disagree? Head on over to academic paper search engine CiteSeer and do a couple searches on 'search behavior.' You'll find plenty of research to chew on.) A user types in some keywords, gets some results, and starts clicking links. They may find what they want right away (the result we hope -- and pay -- for). They may sort of find what they want and start browsing around within a site. They may follow links to other sites. Or, they may just give up and start over. Whatever path they choose, typing those keywords is the beginning of the process, not the end."

Google

posted by Jen @ 7:15 AM

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