Yahoo wouldn't have to give away the store to give helpful advice to marketers who desperately crave basic guidance on which search engine optimization techniques are acceptable practices and which are not. Google is so utterly non-transparent (opaque?) that it forces marketers to spend hundreds of hours per year trying to deconstruct monthly changes to try to keep up with the times.
The issue of relevance with free listings is one thing, but when you have to pay for pay-per-click ads and to be indexed, marketers deserve more. With all those smart people on their payroll, I'm sure someone can devise a plan that would strike a balance between relevancy and fairness to customers whose fortunes rise and fall by search engine rankings."
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