Mike Grehan : "'There's a lot of information about Search Engine Marketing, but it's hard to separate the facts from the myths,' says Grehan. 'As a result, many marketers are ill-informed and unable to sweat their online assets properly.
'With Third Generation Search a reality, the challenges for online marketers are enormous. The search algorithms are extremely complex, but it is still possible to make a website irresistible and ensure that it drives your profits.
'If you are in digital cameras, you want to make sure your website is the first that people see when search for digital cameras. The secret is in the quality of the links to your site.' "
The Future of SEO: "on link pop. is pretty easy: a) Create a site that is the best in its niche; b) Link to other relevant sites when it makes sense to do so and because your site visitors may be interested in them; and c) Submit your site to relevant, high-quality directories in your space. "
One thing that I know for sure is that client expectations will probably have to be somewhat lowered in the near future, if not already. Optimizing for longer phrases will become the norm, and if you want the most competitive phrases, there's a good chance you're going to have to buy them through ads.
The good news is that due to the difficulty in gaining high rankings these days, many SEOs are also focusing on other aspects of their clients' Web sites. The reasons for this are twofold. Firstly, even if you get high rankings for highly competitive keywords that bring tons of targeted traffic, if your Web site sucks, you still won't make any money off of it. Secondly, when you are required to focus on less general phrases, it forces you to really take a hard look at your site, and make sure it's truly working for you.
SEOs will need to take usability and conversions into consideration when coming up with your search engine marketing campaigns in the future, if they're not already doing this. Therefore, I see there being a much brighter future for those SEOs who are able to make the transition.
Search Engine Strategy: Links or Content?: "Search Engine Strategy: Links or Content?"
"...debate is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. In this article, I lay out the claims of both sides, reaching the conclusion that neither strategy is sufficient by itself. The number of people who truly believe you can do one without the other is small - they just happen to be extremely vocal...
Submitting to topical and general directories, asking consumer-focused sites for product reviews, and publishing "guest content" on other sites are all simple and effective methods of building links that will help your rankings, but also add to your site's traffic.
If your site is already well linked, you may gain more "bang for the buck" from a content strategy, but for highly competitive search terms, it's essential that you target the right websites and control the text of incoming links as much as possible.
If your site has almost no substantive incoming links, you must address this before you can expect anything else to matter.
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posted by Jen @ 7:02 AM
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