Search Engine News :: Optimise Web Sites for Organic Search

Tuesday, February 24, 2004

A Marketers Guide to Search Engine Marketing and Staying Alive in 2004 - Part One: "You're not going to know anything more about your online audience if you know that you consistently rank #5 on Google for 'Scratch and Sniff Posters.'
If you are a serious online business, you need more than that. Paid search services are a reality that all marketers should embrace because of the options you get: quick time to market, detailed reporting, and technical support from the search engines."