Search proactively so that you'll have the answers, or at least the best resources, at the ready. This is particularly helpful if you're in a high-pressure situation where you need to find information on deadline.
If you're looking for consumer information, online 'complaint' forums such as Planet Feedback, Complaints.com, and even Google Groups are a gold mine.
Use specialized directories to search for experts, then contact them directly by email or phone.
If you're looking for information on obsolete or discontinued products, your first stop should be eBay.
A great resource to see what's hot and what's not in advertising is Ad Critic. " AdCritic.com: Commercial Ads
The SuperSearchers Web Page: "This page features a growing collection of links to subject-specific Web resources recommended by the world�s leading online searchers.
Currently, links to global business, primary research, mergers & acquisitions, news, writing, health & medicine, investment, business, entrepreneurial research, legal, advertising/market research, and competitive intelligence information resources are featured here. "
posted by Jen @ 9:59 AM
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