Search Engine Contextual Ads Gain Momentum: "Susan Wojcicki, one of the creators of the AdSense program at Google, spoke about the benefits of displaying targeted ads.
'Selling inventory, especially very specific inventory, is hard for a lot of publishers,' she said. 'Given that Google has over 100,000 advertisers, we have the ability to find and match the right ad with the right page. So, one of the opportunities we saw was that there area lot of pages out there that are serving untargeted ads.'"
posted by Jen @ 7:36 AM
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