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Consumer habits are expected to foster some shift to search,(from yellow pages...) as 57 percent of consumers told The Kelsey Group they used search engines during the past year. (Search engines remain a much cheaper way to generate leads, with the average cost of a lead at about 35 cents compared to $1 for offline directories.
Google has experimented with a local search engine that returns results and a map keyed to a person’s location. Yahoo’s Overture Services is also experimenting with local search on its AltaVista search engine. In its testing phase, Google’s local search does not return advertiser links. Overture’s local search has only a small sample of advertisers participating in the test. Google offers keyword advertisers the opportunity to show their ads only to Internet addresses in their geographic target area.
CitySearch “They definitely are a model in many ways for where the market is going,” said Greg Sterling, the author of the report...paid search is still too complex for many small businesses, and scarce search inventory remains a problem.
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posted by Jen @ 7:33 AM
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