Pay Per Click Search Engine Advertising: Smart Campaign Management Tips: "basic advice about bidding and keyword selection to help you run a smart PPC campaign. "
BASIC MATHS:
.the typical e-commerce site converts about 2% of its visitors. That means you need to bring 50 visitors to your site before you make a sale. At $5.00 per click, you'll spend $250 dollars to generate one sale. Ouch!
..usually want one of the top 3 listings for a keyword. These are the listings distributed to most of the PPC engine's partner sites. For example, a #3 ranking on Overture will place your listing on Yahoo, MSN and Alta Vista. A #7 listing won't appear on any of these search engines
posted by Jen @ 8:37 AM
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