" a fundamental gap still exists between the way most computer systems approach the problem of organizing information and the way in which humans wish to access that information.
This gap stems from the fact that systems tend to view information (and in particular, documents) as sequences of words or numbers with no deep interrelationships, while humans approach information in terms of the meaning conveyed by words or phrases. Humans are searching for ideas, while automated systems are limited to searching for words. Applied Semantics is working towards bringing this “human approach” into the realm of an automated system, allowing individuals to use information more effectively.
Applied Semantics’ goal is to capture the knowledge that humans bring to the problem of text comprehension and apply it to enable a computer system to achieve a similar understanding...
to build a dynamic system that draws on some of the fundamental structuring relationships of knowledge to facilitate organization of textual information.
AdSense, our online advertising product, uses this functionality, to deliver a contextually targeted advertising solution to online publishers and web portals... targeting ads based on the content of web pages and the interests of users.
Contextual targeting ad technologies extract the key theme(s) from a web page in order to target an ad about the same topic. Unlike demographic profiling, which requires prior knowledge about users, contextual targeting works by implicitly identifying an individual user’s interest based on the key theme(s) of the web page content he is reading in real time...
posted by Jen @ 6:51 AM
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