Trusted Feed, which works by submitting site data directly to the search engine’s index via XML
feed. Trusted Feed is ideal for database-driven sites such as shopping, travel and auctions which, because of their vast, constantly changing content, would be impossible to optimise any other way.
Case studies:
For every £1 MGOMD spends with Overture, thetrainline.com gets a return of nearly £30.
You’ll know search engine marketing has hit the big time when:
- Ad agencies pilfer talent from search engine optimisers. As more and more marketers optimise their pages, optimisation will no longer be unique or difficult. Rather, marketers will treat search as part of their overall media buy, and search optimisation will become a default service provided by agencies. While marketers may
still turn to boutique SEOs for help listing with specialised search engines, most SEO will be managed by traditional agencies and their newly poached experts.
- Directories partner with search engines. As broadband penetration increases and consumers assume an ‘always-on’ mentality, they’ll shun the phone book for more dynamic online directories. Anxious to attract advertisers, directories like Switchboard.com will partner with comparison sites like My Simon to create local, editorialised directories. Customers searching for ‘10-foot garden hose’ will find not just the phone number and address of the right store,
but also feedback from past customers and a comparison of prices.
posted by Jen @ 4:54 PM
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