Search Engine News :: Optimise Web Sites for Organic Search

JUPITER RESEARCH REPORTS THAT SEARCH ENGINE MARKETING REQUIRES A NEW APPROACH TO CAMPAIGN MANAGEMENT: "A report released this week by Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), highlights the dramatic growth of the search engine marketing (SEM) space and emphasises that a new approach to campaign management is demanded by the practice. "

The iterative keyword selection and bidding processes involved in SEM mean that advertisers must constantly watch over a campaign in order to maximise ROI. The constantly evolving nature of SEM campaigns requires a different mindset from the "set and forget" one often adopted for online display advertising.

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posted by Jen @ 9:23 AM