PPC Tips: Search Engine Marketing, Search Engine News, Blog Search: "If you search for 'gambling' or 'online casino' and nobody else has bid yet, then most likely there is no reason for you to. If the most aggressive, profit driven companies, with the largest profit margins have not yet bid, it is not worth your time. If the search engine had legitimate distribution you can bank on the fact that there would be bids on those type of terms.
Some pay per click search engines are powered through back feed listings from other pay per click search engines (SearchFeed powers many of them). Usually a good way to find these type of pay per click search engines is to look at the bid amount. If the top bid is less than the bids below it, they are being back feed by another search
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