Wednesday, November 12, 2003

Make sure paid listings are clearly identified as such:
FTC wants paid search to shape up | CNET News.com: "the FTC said some disclosures from search engines still fall short. The agency singled out a long list of terms that it considers inadequate, including 'Recommended Sites,' 'Featured Listings,' 'Premier Listings,' 'Search Partners,' or 'Start Here.'
'Other sites use much more ambiguous terms such as 'Products and Services,' 'News,' 'Resources,' 'Featured Listings,' 'Partner Search Results,' or 'Spotlight,' or no labels at all,' the FTC found"

Google

posted by Jen @ 8:40 AM

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