Search Engine Marketing, Search Engine News, Blog Search: "Small Business Usage of Yellow Pages vs. Search Engine
* 82% of respondents do NOT currently advertise in the yellow pages
* Of those who do, if they track their ad performance at all, nearly 100% track by asking the caller how s/he found them.
* 57% do NOT advertise with paid search engine listings
* 59% said they WOULD if they could geographically target the ads
* Of the small businesses who advertise in both yellow pages and search engines, 37% say that search engines out-perform yellow pages, but...59% are not sure.
* Only 69% said they know the difference between paid search engine listings and unpaid search engine results."
posted by Jen @ 7:20 AM
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