Microsoft's Internet Search Push Worries Google, Yahoo: "With one half of search results not useful to Web users, Microsoft has an 'opportunity to get into the game in a big way,'...
With 3.3 billion searches conducted every month in the U.S., and a lucrative advertising market swelling to $1.6 billion this year, and expected to rise to $2.1 billion next year, search is one of the most attractive businesses on the Net. But a Microsoft expansion is likely to come out of the hides of market leaders Google Inc and Yahoo! Inc...
If Microsoft can develop a search engine to rival Google "it's going to shake everything up," if Microsoft, as expected, builds search into the planned Longhorn version of its Windows operating system and the Office programs delivered with most personal computers.
...Since April, it has had a bot, or software robot, roaming the Internet cataloging Web pages...
Longhorn. WinFS was unveiled as a method for storing and keeping track of data so that material on a hard drive, such as e-mail or instant messages, can be searched as easily as a page from the Internet.
The idea of unifying the ability to search a computer, a corporate network and the Internet from a single spot is a "big evolutionary step,"
Search, PPc & legislation:
Search engines face drug test | CNET News.com: "The Federal Trade Commission (FTC), which regulates advertising in the United States, last year issued its first guidelines targeting advertising in search results, laying out best practices for disclosure of paid links but falling short of demanding formal changes. The agency recently indicated that it is continuing to examine Web search industry practices."
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posted by Jen @ 8:37 AM
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