Inside Search Engine Strategies, 2003: Danny Sullivan's predictions included:
Sometime in 2004, Yahoo! will launch a new search engine that combines Inktomi, AltaVista and AllTheWeb technologies.
MSN should also be ready to launch their own crawler in 2004, with the possibility of purchasing any of Ask Jeeves, FindWhat, LookSmart or even Google, to help speed up the implementation
AOL is likely to continue its partnership with Google as this remains a non-competitive relationship for them
Googles current reach of 76% of all searches would decline in 2004. He predicted that Googles total audience would decrease to around 51%, with Yahoo! at 25%, MSN at 15%, and the other engines making up the remainder.
He believed strongly that search engine optimization (SEO) would still be a dominant part of the industry as there will need to be a balance between paid ads and organic listings for some time to come
One to watch... NUTCH
Inside Search Engine Strategies, 2003: 'The constant evolution of search engines. Google replaced AltaVista; will Nutch replace Google? '
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