Reaching All the Search Engines - High Rankings Advisor: "Press releases very often contain important industry buzzwords, highly
relevant, keyword-rich text and an ideal word count for optimized web
page content. Press releases are tightly focused on single themes and
can be easily plugged into themed sections -- ideal for SEO."....
"The big players will often find ways to make
news with public relations involving smaller partners and will
sometimes use those press releases on their own site for publicity.
With innovative PR professionals working in concert with small
businesses, they may even get the corporate client to use their much
greater resources to distribute those press releases through giant
corporate distribution channels (far beyond the miniscule reach of
small businesses). This will gain them press coverage and help
establish their brand while linking them to the image of larger
corporate clients in the minds of their customers."
Conclusion:
For an excellent tutorial on creating an online pressroom and case
studies on effective online PR strategies, visit What's Next Online July 26, 2000 Issue 28 - B.L. Ochman's marketing tips newsletter: "putting your company press releases online "
Search engine optimization professionals recognize the value of online
pressrooms as exceptional opportunities to present highly relevant,
keyword-focused content that encourages linking from well-known
corporations while exposing that existing content to the search
engines. If those press releases also gain media coverage for your
business as intended, your linking campaign has struck gold.
posted by Jen @ 8:06 AM
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