MarketPosition Monthly - September 2003:
"Tracking exactly where your sales are coming from is essential to any online marketing effort. Unfortunately, most people use only simple tracking tools, such as the log file analyzers included with their Web hosting accounts. Most log file analyzers will provide you with statistics such as how many people came to your site and which search engines or Web sites they came from. While this is valuable information, it is not enough to be 'actionable.' ....need totrack your visitors from the point where they enter your site all the way through to the point of sale. If a customer doesn't buy anything on his first visit, Hitslink will still track the person on later visits and will remember where he or she originally came from.
When you get an order, you'll be able to discover exactly where that sale came from, including the name of the specific search engine and the exact search phrase the customer entered to find your site. You can thereby learn which keywords and search engines are the most profitable....
the companies that enjoy the greatest success in the online world are the ones that have integrated the proven ideas of measurement and refinement into their online marketing approach"
posted by Jen @ 10:54 AM
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