PromotionData.com - Web promotion and development community: "As you probably figured out, ROI (return on investment) is a must for your website marketing strategies. In order to know what keywords/phrases are working for you, you will need to know the ROI for each word/phrase. In the beginning, PPC is needed to start driving traffic to your site as you wait for the search engines and directories to list your site. Once the search engines and directories have your site listed, it is still advised to have a combination of SEO and PPC strategies. You will always have to keep track of your ROI to determine where your money can be best spent."
posted by Jen @ 7:33 AM
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