"Building a Destination Web Strategy in Hospitality"
A bit pompous & waffle heavy but I think this article covers some of the main selling points of totaltravel as a destination based site...the chart especially points up the main features to emphasise when featuring a destination....I am sure you know all this already but sometimes a slighty different perspective can help make things a little clearer...especially that totaltravel is streets ahead anyway re what this article is about...
Benefits of a Destination Web Strategy
The Destination Web Strategy allows for a highly informative, content rich website that encourages site references for increased link popularity that boosts search engine positioning. The creative flexibility of this strategy captures key customer segments and shapes the property with a variety of new, varied and exciting insights for the online consumer. It attracts new customers seeking choice, particular in lifestyle categories, plan meetings or weddings, or provide close proximity to a convention center. This strategy can be configured to appeal to any audience where there is relevance to the local destination. "
posted by Jen @ 3:51 PM
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