Links are All About Reputation - High Rankings Advisor: "Link analysis has its roots in citation analysis and social network
analysis concepts. A couple of sharp scientists named Pinski and Narin
found that by using these predictive methods it could be possible to
determine the next winner of the Nobel prize. The guy who had the most
papers citing his work was the guy most likely to get the nod.
You've got to give that other business a reason to link to you. It's a
business proposition, not a link exchange. Both sides must benefit
from the partnership.
The best way to earn those links is through quality content. When a
site links to you, they are staking their reputation on you
SC: Some people try to increase their link popularity by setting up
multiple domains to link to their main site. Does this help?
MG: Absolutely not. Those mini-networks are like spam islands if they
don't have quality links pointing into the satellites as well as the
mother ship. They are easily detected.
SC: What do you think about selecting sites as link partners based on
their Google PageRank?
MG: I've done a lot of research on this. I know exactly what PR7
means: It means you have one more than six but one less than eight.
That's all it means. Stop obsessing about PR; get on with business!"
posted by Jen @ 8:14 AM
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