'Spam' label makes companies wary of email marketing: "'Spam' label makes companies wary of email marketing
August 29, 2003 | Even as they boost their budgets for online advertising, major US companies will be wary of email marketing campaigns until the menace of unsolicited 'spam' email has been tamed, top industry officials have said.
'Our marketers are basically saying 'spam is killing (email marketing)',' Bob Liodice, president of the Association of National Advertisers (ANA), told Reuters.
Email marketing 'clearly will be muted until they have a greater degree of confidence that their messages will go through in the way that they want them to,'' he added.
But Liodice was quick to point out that he believes using email as a legitimate marketing tool 'will skyrocket'' once spam is under control. "
posted by Jen @ 8:51 AM
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