Car Rental Sites Draw More Than Four Million Travelers in July, According to Nielsen//NetRatings
Nielsen//NetRatings, a research service for Internet audience measurement and analysis, reports that more than 4.5 million consumers logged on to car rental brand Web sites from home and work in July 2003. According to Nielsen//NetRatings July 2003 data, Hertz led car rental brand sites attracting more than 1.7 million surfers from work and home, representing an increase of two percent from a year ago. Avis garnered nearly 1.5 million unique visitors from home and work during the same month. The third most popular site among surfers was Enterprise Rent-A-Car; the rental car company's site attracted more than 1.2 million visitors in July, making it one of the fastest growing during the past year. Rounding out the top five, Budget and Thrifty Car Rental attracted 1.2 million and more than 800,000 surfers from home and work, respectively. Thrifty Car Rental experienced the highest year over year growth, attracting 53 percent more users in July 2003 than July 2002.
Americans' Favorite Countries For Vacation If Cost Not an Issue
For the seventh year in a row, more Americans pick Australia than any other destination as the country where they would most like to go on vacation if cost was not an issue. Italy moves up to second place just ahead of Great Britain. While Americans have cut back their foreign travel this year because of fears of terrorism (or SARS) or the weak dollar, their appetite for foreign travel does not seem to have changed substantially.
The top three ideal vacation countries were each part of President Bush's "coalition of the willing," whose governments supported the invasion of Iraq; the fourth destination preference, France, most emphatically was not. Americans may be consuming less French wine, and France is reporting a decline in U.S. tourists, but the general appeal of a vacation in France is still very strong. Over the last seven years, France has always been placed in the top six, and usually in the top four.
The next five favorite destinations, if cost is not an issue, are: Ireland (#5), Germany (#6), New Zealand (#7), Japan (#8), Spain (#9) and Greece (#10).
Countries, which have moved up the list substantially this year, are: New Zealand (from #13 to #7), Greece (from #14 to #10) and Japan (#8 this year).
Countries, which have slipped more than one or two places down the list, are Canada (from #3 to #12), Switzerland (from #8 to #11), Jamaica and Barbados (have both fallen from a tie for #9 last year but do not make this year's list).
These are the results of a nationwide Harris Poll of 2,215 adults surveyed online by Harris Interactive(R) between July 14 and 20, 2003.
posted by Jen @ 8:48 AM
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