Monday, September 22, 2003

The Coming Search Engine War, Part 1: "'Positioning, The Battle For Your Mind.' It offered the radical theory that products are positioned not in a market, but in the minds of customers. He went on to author the classic 'The 22 Immutable Laws of Marketing,' and most recently, 'Big Brands, Big Trouble.'
Jack says Google is dangerously close to becoming the generic in the space. Should that happen, the company would be open to brand and product positioning attacks on multiple fronts."

Review of the revised PageRank Uncovered version.
a fantomNews - the ultimate search engine optimization know how on fantomaster.com! Archives - 2003-09-23: "fantomTip
'PageRank Uncovered', New Edition (ver. 3.0)
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(rt) It's a full year of additional research plus two
additional editors which has turned that classic,
'PageRank Explained', into 'PageRank Uncovered'."

Travel information increase public transport usage: "Travel information increase public transport usage

September 17, 2003 | The International Association of Public Transport (UITP) examines how the sector can enhance passenger information during its 3rd Conference on Travel Information, which opend in Gothenburg, Sweden, this week."

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