Thursday, August 04, 2005

Coping with Search Engine Penalties

Coping with Search Engine Penalties: "Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.

The difficulty with search engine penalties is that it's impossible to determine with certainty whether or not your site does have a penalty, and what the penalty is. Why? The search engines don't publicly acknowledge the existence of penalties, and won't generally respond directly if asked whether a site has been penalized. Therefore it's impossible to offer a hard-and-fast rule that can help you look for penalties. Likewise, there are no all-encompassing methods to remove the penalties from your site...."

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