Wednesday, June 01, 2005

Search Engine Advice Column Hopes To Shatter SEO/SEM Myths

cre8pc.com/blog "Kalena Jordan, owner and founder of Search Engine College is launching a new blog called Dear Kalena. For those that feel that Google "hates" them, or their marketing efforts are hopelessly useless, Kalena hopes to offer her "agony aunt" shoulder to lean on...

From the press release:


Kalena is expecting a lot of questions about risky search engine optimization techniques or "spamdexing" methods to be discussed in the column. She hopes to educate readers about the risks inherent in using such tactics and to shed light on methodologies deemed more acceptable to search engines, based on webmaster guidelines published by the search engines themselves.

“I’m tired of seeing innocent companies get burned by unscrupulous firms claiming to be search engine marketing gurus and artificially inflating their link popularity via dodgy link farms or promising to submit their sites to 50,000 search engines. These are nothing more than backyard cowboys who play Russian Roulette with their client’s sites”, says Kalena.

For those that feel that Google "hates" them, or their marketing efforts are hopelessly useless, Kalena hopes to offer her "agony aunt" shoulder to lean on. Her blog allows comments and RSS feeds too."

Google
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