Search-Related Ads Rely on Poetry of Words, Google Maximisers go public
Worth a read....Search-Related Ads Rely on Poetry of Words, Numbers :By Chris Gaither, Times Staff Writer "What makes pitches tick and what makes Web surfers click? Google copywriters try to help marketers figure it out.An entire industry of firms has sprung up to help advertisers. They try to take advantage of inefficiencies in the search-ad market, much as hedge funds seek to exploit inefficiencies in the financial markets.
Google too has a strong business interest in helping advertisers and their agencies. Better ads lead to more clicks, which generate more revenue for Google. And if advertisers are getting more sales through Google ads, they're likely to boost their spending.
So Google created the Maximizers, named after the group's founding member Max Erdstein, in 2000.
Google declined to say how many Maximizers it has or how many advertisers they work with.
At their desks at the Googleplex, as the company's headquarters are known, the Maximizers help advertisers select keywords, write ad copy and choose the correct "landing page." For example, shoppers who click on an ad for "Dora the Explorer" books should be whisked to the page where they can buy it, not the e-commerce site's home page.
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posted by Jen @ 5:26 PM
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