Broadband Consumers Make Local Search a Reality
Broadband Consumers Make Local Search a Reality: "the Internet now features a local reach equal to or greater than any other medium. Most of the Internets growth as a local shopping resource is due to the rise of search engines. In turn, search engine usage is almost entirely a function of broadband Internet access.....data broadly reflect that the local market is becoming more crowded and complex. The Internet introduces fragmentation that previously did not exist. That will only continue as more online competitors enter the marketplace creating greater complexity (and probably confusion) on the advertiser side – especially for small businesses.
Yet small businesses ultimately will have no choice but to find ways to get in front of consumers who are using the Internet to find local information. "
posted by Jen @ 8:22 AM
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