UK organic search engine marketing industry booming
The Optimiser Newsletter: "The UK search engine marketing industry could be worth as much as 600 million this year, a new report suggests.According to estimates by E-consultancy, revenues in the UK will reach 598 million, representing about 70 per cent aggregate growth on 2004.
Continued pay-per-click growth and keyword inflation have boosted companies' spending on SEM, with an emerging trend towards the long-term benefits of organic optimisation as Adwords/Overture costs soar, the study predicts.
"There's also the increase in spending on organic search, which could spark sector-specific search wars, as companies up the ante and jostle for position. Then there's the impact of Google Local on the SME fraternity. There really is a lot going on - it is a good time to be in search marketing."
The company's 186-page report, "Search Engine Marketing - A Buyer's Guide 2005", profiles 23 credible UK specialists and includes best practice tips and tricks for UK firms."
posted by Jen @ 6:05 AM
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