Microsoft adds search-linked ads
FT.com : "Microsoft will on Wednesday signal a direct assault on one of the main profit-generators of Google and Yahoo when it unveils an advertising service that lets users link their messages to the results of internet searches. Though widely expected, confirmation of the software giant's plan to build its own advertising network around its search engine will intensify competition in the fastest-growing corner of the online advertising market"CNET News.com report that: "Microsoft does not plan to immediately discontinue its partnership with Overture, according to a source familiar with the plan. For the last several years, Overture has supplied the sponsored search listings adjacent to and above MSN search results, a partnership that has helped buoy profits of the Internet property. The deal is slated to end in June 2006. "
posted by Jen @ 4:45 PM
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