Thursday, February 24, 2005

MSN Viral campaign

MediaPost

"MSN apparently has released a viral campaign, MSN Found, to promote the search site...

The ad features six fictional characters, each with their own Web log. They are Reggie, a DJ from London; Tad, a surfer from Venice Beach; Karen, a dog breeder from Sandusky, Ohio; Swing, a hotel concierge from Tokyo; Cy a security guard and conspiracy theorist from Chicago; and Denise, the owner of the new True dating service. The viral’s main site, www.msnfound.com, collects all the blogs together, along with pictures of the authors."

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