Paid search growth may depend on verticals
DMNews.com"Paid search spending in the United States is concentrated in the four categories of retail, financial services, media/entertainment and travel, according to a report released yesterday by JupiterResearch...
The report, "Vertical Search: Early Marketers Will Reap Rewards of Low Pricing," said this finding means the search industry will develop much the same way historical media markets before it have, with the broad-based search engines spawning a raft of vertical engines dedicated to specific categories.
"If vertically focused media firms do not seize this opportunity, search engines like Yahoo and Google, as well as a number of established and startup vertical search engines like Shopping.com and Sidestep, will enter to satisfy the market demand." "
posted by Jen @ 11:48 AM
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