What, Exactly, is Search Engine Spam?
SEW By Bill Hunt, February 16, 2005: "Thurow next presented a slide that contained a comprehensive list of sixteen tactics that are considered search engine spam. These techniques include:Keywords unrelated to site
Redirects
Keyword stuffing
Mirror/duplicate content
Tiny Text
Doorway pages
Link Farms
Cloaking
Keyword stacking
Gibberish
Hidden text
Domain Spam
Hidden links
Mini/micro-sites
Page Swapping (bait &switch)
Typo spam and cyber squatting
Yahoo's Mayer echoed Thurow's warnings about spamming the engines. He explained that Yahoo! (and the other engines) take spam very seriously and spend a great deal of time and effort trying to eliminate spam techniques...
Bottom line: A spam site is one which uses techniques in a determined manner to subvert the search engine's algorithms, to artificially inflate their search engine rankings. And if they catch you, expect no mercy."
posted by Jen @ 5:48 AM
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