Search Engine Spam Techniques That Aren't Needed
searchengineguide.comJill Whalen reiterates the basics of seo techniques to avoid which she summarises as "if any given strategy has to do with trying to trick the search engines, it's probably a bad technique. Some of these tricks involve keyword stuffing, hidden text, doorway pages and numerous other dubious techniques."
Relevent to a site I looked at yesterday is this common misconception about keywords:
"One of the reasons people stuff keywords all over a page is that they think they have to put every single keyword that might relate to their site, right there on the home page. This is one of the most common misconceptions that people have. Your home page is not the be-all-end-all of your site. It doesn't have to list every product or service imaginable that might relate to it. In fact, if it does it could send up a red flag to the engines that something fishy is going on."
Jill's advice is to select:
"perhaps 3 related phrases that describe what your site is all about, and use these on your home page in a judicious manner. Be sure to put them in your Title tag, as well as visibly in the copy on the page that your site visitors will read. By that I mean to write or rewrite your page copy based on the phrases you choose. Once you do this, it can be extremely powerful for your search engine rankings."
Jill concludes:
"SEO isn't rocket science; nor is it magic or deception. Like most things, it takes time and/or money for it to be successful. If you hear about some sort of quick-fix method for getting your site found in the engines, you can pretty much bet that it's something the search engines are actively seeking to penalize....If you're lucky, you'll find another technique that will work until the next big shakeup; however, you may find that the search engines have had enough of your shenanigans, and your site may get knocked out for good."
And we all know that Yahoo in particular does pick up and penalise "shenanigans"...
posted by Jen @ 6:17 AM
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