Is 2005 the year of organic search?
Welcome to BtoBOnline.com"Organic search grows"
Three main factors: cost, reach and branding
"Marketers are also realizing that they aren't reaching everyone unless they own both the paid and organic listings. Google searchers click on organic results 72% of the time, while 60% of all clicks on Yahoo! originate on the organic side. That means that paid search is only garnering 28% and 40% of the eyes, respectively, according to a report from iProspect..."If your site comes up on the first two pages on major organic search and there's a link to a paid search, it gives the user more confidence. That visitor may feel more comfortable and have a higher level of trust." "
posted by Jen @ 4:30 PM
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