Black-Hat Myths About White-Hat SEO
www.clickz.comShari Thurow
"Black-hat SEOs often have different technical skills than white-hat SEOs. Some white-hat SEOs are actually Web developers (like myself). We create database-driven sites, write our own code and scripts, and have usability training and experience (for better sales conversions).
On the flip side, many black-hat SEOs have server maintenance, cloaking, and coding skills. Would you want a person with these skills to design a Web site? No, because this group probably lacks the artistic/design skills to make the best color selections and page layouts. Programmers tend to think like programmers, not like your target audience, meaning many black-hat SEOs have limited sales, marketing, and usability skills.
In the world of SEM, you encounter professionals with a wide variety of skills: design, development, copywriting, usability, programming, and so forth. Successful search engine optimization requires many skills. Make sure you hire a firm whose staff has all these skills. You never know what type of service your site will need."
posted by Jen @ 7:22 AM
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