Going Where the Searchers Are
Going Where the Searchers Are: "The study showed that just 8% of online product searches result in an immediate purchase.So how can you, as a small business owner tap into a revenue stream from the other 92% of searches? The results of a research study conducted by Pew Internet & American Life Project may shed some light on that question. The survey tracked the searching habits of 2,200 individuals over a period of several months. 55% of those surveyed stated that half of the information they search for online is 'trivial' and 17% of searches claimed that most of the information they search for online is trivial. Those figures add up to quite a bit of searching that seemingly is without direction.
The companies that take the time to figure out how to put themselves in front of those trivial searches and that then figure out a way to monetize the results have a chance at tapping into a far greater market than the companies that are simply targeting the people that are already looking to buy. Consider the 'trivial' things that people go looking for online; funny video clips that they can forward on to their friends, information about when their new baby will start crawling, pictures of a hot new sports car that they've been dreaming about. Those 'trivial' searches are going to lead them to a Web site, why shouldn't it be yours? "
posted by Jen @ 3:47 PM
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