SEO: The True Cost of Doing It Wrong
searchengineguide.comScott Buresh writes that "companies use well-intentioned but over-eager internal resources that implement dated, and often dangerous, methodologies. Such strategies may work in the short term, but it is typically only a matter of time before the search engines catch on to the gimmick and the site becomes penalized...
Lost Opportunity Cost
Search is currently one of the hottest marketing channels in the world, and increasing numbers of companies are jumping into the mix and realizing outstanding returns on their investment. However, it can take several months to attain optimal results with search engine optimization, and choosing the wrong provider or using ineffective methodology can delay any returns. It is critical that the methodologies used at the outset are effective and timely to minimize the waiting period for results.
Disenchantment Leading to Channel Abandonment
Worse yet, sometimes a company that hired an inexperienced or unscrupulous firm, or used internal resources to little effect, will abandon the idea of pursuing SEO. Frequently, companies will make blanket statements about how SEO "doesn't work for their business", because they didn’t get results from a single poorly-executed initiative. This mistaken belief is potentially the most expensive cost of doing SEO wrong, since the major increases in revenue that SEO can provide are never realized by such companies (although they are often realized by that company’s competitors). "
posted by Jen @ 3:50 PM
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